Client: Perfect fools and Visual Art via Hyper Island
Brief: Create a campaign that increase peoples awareness about the swine flu and encourages them to take the vaccine. Targeting 20 something people.
Concept: Don't be a pig
Role: Concept / Design
Credits: Worked alone
Execution: To communicate the importance in getting vaccinated I think you need to use a sense of humor. Therefore I've created a concept that spins on the fact that there's two types of pigs out there. One that's just an asshole and one that actually walks among us with the swine flu virus.
On TV you can see different short cuts from movies with famous asshole characters acting like pigs. Online you will have a fun gameplay where you can turn your friends on facebook into pigs. Then you can share the movie outcome from that on social media.
You can send friendly reminders to people you know on pre paid postcards or use the free of charge super hot fashionista bag. This bag will of course be sent as gifts to all the big fashion bloggers.
Do you want to be a pig? I don't think so.