Client: IKEA via Hyper Island
Brief: Develop an Interactive User Experience creating a desire to travel to the IKEA store. The core idea should be aimed at a global market and the concept should consider appropriate media platforms from launch in 2015.
Concept: IKEA analogue
Role: Concept
Credits: Collaboration with Anke Buchta, Anna Lundqvist, Kilpatrick Anderson and Sveinung Skaalnes
Execution: Our solution, IKEA Analogue, turns IKEA into a media platform of global significance - without moving so much as a pillow.

IKEA embeds invisible bar codes into selected furnitures that forever changes the shopping experience. This experience start by downloading a mobile application which allows the user to see more than only furnitures. Now they get additional information around the products, navigation in store, information from the designers and much, much more!